Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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Which Streamer Is the Best Partner for Paramount+ | Chart
Just 9% of titles available on Paramount+ are also available on Max, while Prime Video shares one in five titles
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Demand for New Horror Movies Isn’t Highest in October | Charts
The summer months are an ideal time to drop a new horror flick , according to Parrot Analytics data
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Available to WrapPRO members
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How ‘Bridgerton’ and ‘The Boys’ Expanded Their Audiences Through Spin-Offs | Charts
Parrot Analytics data shows how Netflix and Amazon’s streaming hits tapped into new demographics through franchise growth
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Available to WrapPRO members
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Star Wars Has an Older, More Male-Skewing Audience Than Marvel | Charts
Three Marvel series made significant breakthroughs with female audiences: “Agent Carter,” “Jessica Jones,” and “Loki.”
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Growing Female Representation Behind the Camera Has Helped Reach Wider TV Audiences | Charts
Shows with female directors saw the greatest growth in demand share, from 12% in 2017 to 21% in 2023
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Available to WrapPRO members
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Has America’s Demand for Foreign Language Content Cooled? | Charts
Parrot Analytics data reveals U.S. demand for non-English language series peaked in 2022 after years of growth
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Movies
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How Much Does Netflix’s Catalog Differ Between International Markets? | Charts
You might be surprised which country has the most robust selection of movies and TV
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Sony Succeeded in Becoming a Powerful Arms Dealer in the Streaming Wars — If Only Paramount Had Done the Same
Sony-produced films and series consistently punch above their weight on streaming platforms
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Will the Olympics Justify Peacock’s Price Hike?
The streamer, after a $2 increase, will soon cost as much as Disney+, but with less in-demand content
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Available to WrapPRO members
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Netflix’s ‘Physical: 100’ Season 3 Could Be a Blueprint to Supercharge Global Streaming Value | Charts
The first season of the hit competition reality survival series peaked at 14 times average global series demand. The second season has soared even higher.
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TV
Available to WrapPRO members
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Netflix Fares Better Than Other Streamers as Strike-Related Content Gaps Emerge
The streaming giant has now grown its global market share of demand for streaming original series for two quarters in a row
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TV
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Netflix and Amazon Are International Content Juggernauts for Different Reasons
Parrot Analytics data reveals Netflix has a larger share of international content available for U.S. audiences
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Available to WrapPRO members
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British TV’s Grip on American Audiences Is Waning | Charts
U.S. audiences are getting more global with their viewing habits
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TV
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Netflix’s Loss of Demand Share in India Is a Cautionary Tale | Charts
Netflix’s share of demand in the critical growth market dropped from 41% in January 2023 to 30% by October
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Available to WrapPRO members
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Can a MrBeast Game Show Bring More of Gen Z’s Spending Power to Amazon? | Charts
YouTube’s richest star is getting his own game show on Amazon. Will his cohort of Gen Z fans follow him to a new streaming platform?
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