Senior Director of Social Media
Location: Los Angeles, CA
Company: TheWrap
Salary Range: $80,000 – $90,000 plus bonus
Job Description:
TheWrap, the leading digital-first news organization covering the business of entertainment and media, is seeking a dynamic and creative Senior Director of Social Media to lead the day-to-day execution of our social platforms. This role requires a balance of strategic thinking, creative storytelling, and data-driven decision-making to grow our audience, increase engagement, and drive traffic and visibility for our editorial and branded content.
Key Responsibilities:
- Platform Strategy & Execution: Develop and implement platform-specific strategies across X/Twitter, Instagram, Facebook, LinkedIn, TikTok, YouTube, Bluesky and Threads to maximize engagement, grow followers, and reinforce TheWrap’s brand identity.
- Creative Content Production: Collaborate with creative, editorial and video teams to package content in compelling ways; write eye-catching copy, create visual assets, and produce short-form video as needed.
- Analytics & Optimization: Monitor performance using tools like Sprout Social, Chartbeat and native platform insights. Use findings to A/B test captions, visuals, and posting times to optimize performance and increase visibility.
- Branded Content Execution: Coordinate and publish branded social campaigns, ensuring alignment with client objectives while maintaining TheWrap’s voice and editorial standards.
- Trendwatching: Stay on top of social media trends, memes, and algorithm changes to inform strategy and keep TheWrap ahead of the curve.
- Live Events Coverage: Cover live events like awards shows, film festivals and red carpets with speed, efficacy and the ability to multitask visual and written assets in real-time.
Qualifications:
- 3–5 years of professional experience managing social media accounts for a media outlet, brand, or agency.
- Strong creative sensibility and writing skills, with a keen eye for packaging content for digital consumption.
- Deep familiarity with analytics platforms and a demonstrated ability to interpret data and act on it.
- Experience working on branded content or sponsored campaigns, ideally in a media environment.
- Ability to multitask and work efficiently in a fast-paced, deadline-driven newsroom environment.
- Knowledge of entertainment, pop culture, and media industries is essential.
Bonus Points For:
- Experience with social video editing tools (e.g., Adobe Premiere, CapCut, Canva, Opus, etc.)
- Comfort and experience conducting red carpet interviews.
This is a Los Angeles-based role with four days a week required in the office.
Please send resumes to adam.chitwood@thewrap.com and jen.laski@thewrap.com.